Under The Hood Agency Interviews: Jon Newman (The Hodges Partnership) скачать в хорошем качестве

Under The Hood Agency Interviews: Jon Newman (The Hodges Partnership)

Welcome to another episode of Under the Hood, where we explore how agencies think and deliver value to their clients. In this episode, Mark Sneider interviews Jon Newman, co-founder of The Hodges Partnership, a full-service PR agency based in Richmond, Virginia. Hodges specializes in earned, owned, and paid media strategies, offering strategic communications, content marketing, and creative services. In this interview with Jon Newman, we discussed a wide range of topics, including: Hodges’ 23-year history and their integrated approach, combining earned, owned, and paid media to drive client success beyond traditional PR. How PR has evolved with the rise of social media and digital platforms, and Hodges’ early adoption and experimentation with these channels. Hodges’ client relationships and agency culture. The use of AI in agency work. Hodges’ view of the ideal agency-client relationship. How the agency keeps up with changes in media, technology, and social media. How Hodges keeps their clients ahead of industry trends Thanks Jon, for a great interview! 🔔 Subscribe for more free content on how to help improve your new business program: https://bit.ly/2Mn0gXy Share this video with a friend of colleague:    • Under The Hood Agency Interviews: Jon Newm...   #AgencyNewBusiness #underthehood #RSWUS