App Store Ethics, Dark Patterns, and Rule-Breakers — Steve P. Young, App Masters: Sub Club Podcast скачать в хорошем качестве

App Store Ethics, Dark Patterns, and Rule-Breakers — Steve P. Young, App Masters: Sub Club Podcast

Today on the Sub Club Podcast: “Black hat” app optimization, the benefits and drawbacks of hard paywalls, and why, despite Apple and Google’s best efforts, so many apps still use dark patterns and even blatantly break the rules.    / @subclubpodcast   🔔 Top Takeaways: 🎩 Lots of (even the top) apps continue to deliberately break app store rules — even if you don’t break them too, you need to know what black hat strategies you’re up against. 🔍 Running “keyword install campaigns” mobilizes a large number of people to search for a particular keyword and download the app, tricking the app store algorithms by increasing app relevancy — and rankings — against that keyword. 🔐 Don’t be afraid to lock down more content, use a hard paywall, or get more “aggressive” with paywall visibility. If people can use an app for free, they will. 📊 Opinions don’t matter — data does. There are contrasting approaches to onboarding and monetization, so test what’s right for your app and look at the data. ✅ Fully optimize your onboarding and your paywall through tinkering, then stabilize to drive revenue via the top of the funnel. About Steve P. Young: 👨‍💻Founder and CEO of [App Masters](https://appmasters.com/), an app marketing agency that helps grow apps faster, better, and cheaper. 💪 Steve has spent over a decade growth hacking millions of app downloads, and knows the black hat strategies many top apps use to game the system. 💡“My opinion does not matter. Everything is based on data.” 👋[LinkedIn](  / stevepyoung  ) | [X](  / stevepyoung  ) Subscribe to the podcast → https://www.subclub.co Follow Us: • David Barnard:   / drbarnard   • Jacob Eiting:   / jeiting   • RevenueCat:   / revenuecat   • Sub Club:   / subclubhq