Is AI About to Kill Websites? A HubSpot Expert Says No And Here’s Why - Perspectives скачать в хорошем качестве

Is AI About to Kill Websites? A HubSpot Expert Says No And Here’s Why - Perspectives

Most web developers spread themselves across everything. Rob Harris did the opposite. He went all-in on one platform, not WordPress, not Webflow...he went all in on HubSpot. And that decision changed everything. In this episode, we break down: • Why Rob bet his entire business on HubSpot • What HubSpot’s AI actually does well (and what’s overhyped) • And the truth about the “AI will replace websites” narrative 🔥 Spoiler: AI doesn’t kill websites. It feeds on them. What we cover in this episode: • Why HubSpot’s 2020 CMS update made deep specialisation a smart move • The myth of “SaaS platform ownership” and why it doesn’t hold up • Which HubSpot AI tools are genuinely useful (not all of them) • Why modular web design beats waiting weeks for dev updates • Where the “AI replaces websites” argument completely falls apart • What’s really happening to website traffic vs website value Rob’s take on AI & websites (this is the key insight): AI needs source material. That source material lives on: • Websites • Landing pages • Product docs • Blog posts • Forums and Reddit threads No website = no data = no AI answers. AI doesn’t replace your website, it depends on it. The Betta Webs philosophy: Instead of hard-coding every change, Rob builds modular systems. Marketing teams get: • Flexible components • Drag-and-drop publishing • Zero developer bottlenecks Because even AI-generated pages still need: • Smart prompting • Strategic structure • Someone who knows what “good” looks like And most teams aren’t there yet. ------------------------------------- Timestamps: 0:00 Intro 1:03 From agency dev to Betta Webs 2:54 The HubSpot bet 4:43 WordPress vs SaaS platforms 6:27 HubSpot AI — what actually works 10:15 The modular approach 13:18 Will AI kill websites? 15:49 Traffic vs due diligence 17:10 Life outside work 👤 Rob Harris BettaWebs.com LinkedIn: Rob Harris (HubSpot) ------------------------------------- 🎧 Why This Podcast Matters) This episode cuts through two big myths in web + AI right now: 🔹 “AI will replace websites” The conversation reframes this perfectly. AI doesn’t generate truth — it remixes existing content. Websites aren’t optional anymore; they’re the infrastructure AI relies on. If anything, websites become more important, not less. 🔹“More traffic = more value” Rob highlights a quiet shift: Traffic might fluctuate, but websites now play a bigger role in trust, validation, and due diligence. Buyers still check your site — even if they discovered you via AI. 🔹Specialisation beats generalisation Rob’s HubSpot-only bet shows how deep platform expertise creates leverage — especially as tools get more complex and AI adds another layer most teams don’t understand yet. 🔹The real bottleneck isn’t AI...it’s execution AI can generate pages, but without: • modular systems • clear structure • people who know how to prompt and publish …it just creates noise. Bottom line: AI changes how websites are built and used, not whether they matter. #digitalclarity #reggiejames #perspectives #podcast #robharris #bettawebs