Intent-First Architecture & Internal Linking Tips that Move Rankings (w/Alex Alexakis) скачать в хорошем качестве

Intent-First Architecture & Internal Linking Tips that Move Rankings (w/Alex Alexakis)

Ever wonder why some websites get crawled and indexed instantly while yours stays dormant in the background? In this episode of The SEO Party, Alex Alexakis breaks down the website architecture blueprint that makes Google's bots fall in love with your website. Spoiler: it's not about pumping out more content. Alex reveals his exact spreadsheet system for mapping site structure, shares why duplicate pages are killing your rankings, and explains how to scale architecture from 20 pages to 500+ products. What You'll Learn: The living document approach to site architecture How to audit existing sites and organize pages by intent Why layout changes can move you from position 6 to the top 3 The automated internal linking strategy that scales How to merge duplicate pages without losing rankings Why some old "black hat" sites still rank (and what that means for you) Real examples: How Alex ranked for Disney keywords without paid ads Key Takeaway: You can't build a house without blueprints. You can't build and scale a website without a robust plan. Who is it for? SEO professionals, website owners, digital marketers, web designers, and anyone frustrated with traffic that won't budge. Resources Mentioned: Ahrefs AI Overview Tracker Site Architecture Spreadsheet Template Hosts: Timmy Walczak Naveed Chinoy Guest: Alex Alexakis Alex is a web designer and SEO strategist who's scaled sites from zero to millions in traffic using structured architecture approaches. His work spans timeshare, real estate, e-commerce, and service-based businesses. Found this helpful? Like this video if site architecture finally makes sense! Subscribe for weekly SEO strategies that actually move the needle. Comment below: What's your biggest site structure challenge? Timestamps: 0:00 - Intro & Welcome to The SEO Party 0:45 - Brighton SEO Conference Preview 1:44 - AI Overview Tracking Tools & Ahrefs Discussion 3:16 - Alex's Muay Thai Training & The Discipline Connection 6:42 - How Repetition & Patterns Apply to SEO SITE ARCHITECTURE FUNDAMENTALS 8:06 - What is Site Architecture? 10:02 - The Disney Keywords Case Study 11:30 - Why Every Site Needs a Living Document 12:14 - The Master Map: Keywords, Intent & Hierarchies 13:26 - Automated Internal Linking Strategies LIVE DEMO & PRACTICAL APPLICATION 14:16 - Live Spreadsheet Demo (Real Architecture Sheet) 15:31 - Breaking Down Alex's Site Structure 16:01 - Page Names, URLs & Keyword Mapping 17:07 - Finding Your Differentiation Factor 18:10 - How Google Tracks User Intent & Conversions 19:51 - Understanding Search Results & Competitor Analysis WORKING WITH EXISTING SITES 20:36 - Column Breakdown: Intent, Volume & Difficulty 22:13 - The Disney Tickets Layout Test 23:57 - How to Audit an Existing Website 24:19 - Crawling & Organizing Your Current Pages 25:12 - Creating a Keyword Inventory 26:01 - Avoiding Redirects While Restructuring 27:05 - Finding Content Gaps from Competitors SCALING ARCHITECTURE 28:32 - Scaling for E-commerce (50-500+ Products) 29:14 - Real Stack Case Study (Land Websites) 30:20 - Category Page Optimization 31:08 - Integrating SEO Content into Product Pages 32:18 - Automated Internal Linking at Scale 33:51 - Common Architecture Mistakes THE DUPLICATE CONTENT PROBLEM 34:46 - When Pages Cannibalize Each Other 35:41 - Strategy for Merging Duplicate Pages 36:31 - Historic Data & Choosing the Right Page 37:24 - Using AI to Compare Competitor Content 38:08 - Why Duplicate Pages Confuse Google 39:16 - The Homepage vs. Internal Page Battle TESTING & EXPERIMENTATION 41:38 - Why You Must Test (Even When It's Scary) 42:18 - Taking Calculated Risks with Traffic 43:19 - Starting Small: The Three-Tab System 44:18 - Expanding Service Pages the Right Way REAL-WORLD EXAMPLES 45:03 - The Dust-Free Remodeling Company Story 46:28 - Why Differentiation Beats Keywords 47:34 - The Content Quality Problem (No More AI Spam) 48:12 - Behind the Scenes: Alex's Toy Collection Wall 49:23 - Transformers, Megazord & The Moz Robot THE BLACK HAT MYSTERY 50:26 - Why Do Some "Bad" Sites Still Rank? 51:14 - Intent Fulfillment vs. Technical Perfection 52:56 - Google's Spam Filters in 2025 54:16 - Final Answer: Does the Page Serve Users? CLOSING THOUGHTS 54:51 - Process Over Everything 55:09 - You Can't Build Without a Blueprint 55:39 - Outro & Subscribe --- KEY CHAPTERS: 0:00 Intro 3:16 Muay Thai & SEO Discipline 8:06 What is Site Architecture? 14:16 Live Spreadsheet Demo 20:36 Understanding Search Intent 24:19 Auditing Existing Sites 28:32 Scaling for E-commerce 35:41 Fixing Duplicate Content 41:38 Testing & Experimentation 45:03 The Dust-Free Remodeling Example 48:12 Toy Collection Tour 50:26 Why Black Hat Sites Still Rank 54:51 Final Thoughts