Czy dobra muzyka obroni się sama? | Anna Wysocka | TEDxUEW скачать в хорошем качестве

Czy dobra muzyka obroni się sama? | Anna Wysocka | TEDxUEW

In this thought-provoking talk, Anna Wysocka, artist manager and A&R expert, breaks down the myths of the music industry and reveals what truly defines success in today’s creative landscape. Drawing on real case studies – including her long-term collaboration with rising star Jann – she explores how authenticity, persistence, and smart strategy shape an artist’s career far more than luck or viral fame. This is a candid look behind the scenes of the modern music business, where talent meets structure, and passion meets reality. Anna’s career is built on finding voices that can cut through the noise - and guiding them to the moment they finally get heard. As an Artist Manager and A&R at FONOBO Label, she works with artists like Jann, KIWI, Pola Chobot, and Alicja Szemplińska, helping them navigate the unpredictable tides of the music industry. She’s also the founder of the Polish edition of Sofar Sounds, creating intimate concerts that connect artists and audiences in unforgettable ways. For Anna, music isn’t just sound - it’s a strategy, a feeling, and a story waiting to be told. Behind every song we love is a series of bold choices, risks taken, and moments when someone believed in it before anyone else did. Anna will share what it really takes to build an artist in an age of algorithms, why good music sometimes doesn’t speak for itself, and what happens behind the curtain before the spotlight ever turns on. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx