Building a Case Study for Your Branding with Shantanu Sharma - 1 of 2 скачать в хорошем качестве

Building a Case Study for Your Branding with Shantanu Sharma - 1 of 2

Need help creating a brand? Join Graphic Designer Shantanu Sharma on Adobe Live as he shares his process for creating a brand and designing packaging for a fictional juice company. On Day 1, watch as he creates the logo, hero image, patterns, and packaging systems for each of the flavors using Illustrator. Stay tuned for Day 2, where Shantanu will create mockups for posters, Instagram posts, and how to put together all of your assets in a case study for prospective clients. Join in on the fun and help Shantanu name the brand and design the packaging! Guest Shantanu Sharma is a graphic designer based in New York: https://shantanu.work/ Host Nick Longo is the Creative Director behind Longo Designs, a branding agency specializing in product launches, corporate identity, and more: https://www.behance.net/longo ----- Join us LIVE on Behance: https://www.behance.net/adobelive 00:00 Start 01:30 Intro of Shantanu 13:20 Project layout 16:00 Choosing logotype options 23:00 Editing the logo in Photoshop 25:30 Creative block and organizing your workflow 27:00 Copywriting as a designer 37:30 Placing the logo into mockups 39:30 Exploring brand colors & creating can designs 46:30 Being too precious with your work 59:10 Should you work in RGB or CMYK 01:01:50 Discussing spot color 01:14:30 Discussion of the evolution of branding 01:26:00 Incorporating shapes into the packaging design 01:29:10 Finishing the mockups 01:37:00 Shantanu’s favorite past project 01:42:00 Designing a social media icon