AI and Marketing: How Amazon AI & Rufus Are Reshaping CPG Growth скачать в хорошем качестве

AI and Marketing: How Amazon AI & Rufus Are Reshaping CPG Growth

Amazon search is evolving rapidly, and AI and Marketing are now inseparable. In this episode of The Backstory on Marketing and AI, we explore how artificial intelligence is transforming Amazon growth, product discovery, and competitive positioning. We discuss how conversion rate and velocity still drive performance, but personalization and AI-powered tools like Rufus are reshaping how customers search and buy. This conversation highlights why AI enabled Market Research is becoming essential for CPG brands. Understanding feature-level preferences, buyer intent, and review data now requires deeper AI integration. However, AI alone is not enough. Strategy, prompting skill, and disciplined execution determine success. Brands that combine AI insights with operational excellence will outperform competitors who rely on generic automation. If you want to understand how AI is influencing Amazon analytics, creative strategy, and paid media performance, this episode delivers practical insights you can apply immediately. Visit @BackstoryOnMarketingandAI for other videos in this series of the Backstory on Marketing and AI. Visit ProRelevant.com to learn more about ProRelevant. Visit MarketingMachine.Prorelevant.com to learn more about my upcoming book, titled the AI Marketing Machine. Interviewee LinkedIn:   / nikhall   #AIandMarketing #AIenabledMarketResearch #AmazonAI #CPGMarketing #DigitalGrowth