EP:11 - Wildcard MSP - Why 95% of Small Businesses Are Being Neglected by MSPs (And How to Win Them) скачать в хорошем качестве

EP:11 - Wildcard MSP - Why 95% of Small Businesses Are Being Neglected by MSPs (And How to Win Them)

Alex Kagel, CEO of Wildcard MSP, explains the massive market opportunity created by large MSPs neglecting or firing their small business clients. Wildcard focuses exclusively on the 0-10 user segment, offering a transparent, a la carte service model. In this episode, you will learn: The Micro-Business Model: How to structure unit economics to profitably serve solopreneurs and small teams. The Trust Gap: How Wildcard shortens the typically long MSP sales cycle by prioritizing transparency and human connection over technical jargon. Beyond ARR: The critical metrics Alex focuses on (like first response time and hold time) that directly impact client retention and long-term value. Culture as a Competitive Edge: How empowering a lean team of 12 allows Wildcard to compete with firms of 50+ through internal innovation and superior customer experience.