What is Brainstorming? Technique, Variations, Process, Rules and How to improve Brainstorming скачать в хорошем качестве

What is Brainstorming? Technique, Variations, Process, Rules and How to improve Brainstorming

View all our courses and get certified on https://academy.marketing91.com Brainstorming is a creative technique of problem-solving where people try to find a conclusion for a specific issue. Brainstorming refers to a group activity where inhibitions are removed so that people can think freely and come up with spontaneous and creative ideas. Osborn’s Method Osborn’s Method is a simple tool that encourages divergence, innovation, participation, and creativity in concept generation. Osborn’s Four Rules of Brainstorming 1. Opt for a quantity 2. Do not criticize 3. Welcome wild and out-of-the-box ideas 4. Combine all of them to come up with an improved idea Applications of Brainstorming Should be about a specific query Onus on idea formation Avoid passing judgement Variations of Brainstorming 1. Nominal Group Technique Involves identifying problem, generating solution and decision-making 2. Group Passing Technique Involves sitting in a circle and offering solutions quick and fast without taking too much time 3. Team Idea Mapping Method All members participate in the process and none of the ideas is rejected. It improves the number of ideas and boosts collaboration 4. Question Brainstorming Includes thinking about queries and not the immediate solutions Methods to Improving Brainstorming Sessions Appoint an experienced supervisor to handle the session Do not hurry and let the participants finish their task Be persistent even if the results are not good Include both individual and group strategies Utilize the breaks Play by the rules Every idea is important What is Electronic Brainstorming (EBS)? Electronic Brainstorming refers to the online session that allows groups to come up with ideas anonymously. It includes assessable technologies like email and websites Brainstorming Challenges Blocking a person Combined Fixation Evaluation apprehension Freewriting Personality traits Social matching Rules of Brainstorming 1. Set a timer 2. Start with a brief on the problem 3. Do not criticize or judge 4. Encourage out-of-the-box ideas 5. Focus on quantity 6. Look at the idea of other participants 7. Keep it visual 8. Allow one person to speak at a time. This video is on Brainstorming and it has the following sub-topics. Time Stamps 0:00 What is Brainstorming? 00:20 Definition of Brainstorming 00:53 Origin of Brainstorming 02:32 Applications of Brainstorming 02:56 Variations of Brainstorming 04:22 Methods to Improving Brainstorming Sessions 05:46 What is Electronic Brainstorming (EBS)? 06:18 Brainstorming Challenges 07:17 Rules of Brainstorming