Zenhub - Transforming the Future with a Successful Brand Pivot скачать в хорошем качестве

Zenhub - Transforming the Future with a Successful Brand Pivot

Zenhub launched their productivity management and collaboration platform in 2014 strategically integrated into the leading software development collaboration tool, Github. By studying their competitive analysis and gaining consumer insights, we worked with Zenhub to develop a unique brand identity. In this episode our very own creative director, Alejandro Quinteros, discusses with Zenhub’s creative director, Elspeth Tory. Focusing on their successful rebrand while also discussing the future of AI in the SASS community. 00:00 Intro 00:26 Elspeth’s background 01:33 Shifting the brand identity 03:45 Working with a brand agency as a creative director 07:45 Adding the human touch to the SASS community 10:55 Raising $10 million as a startup 13:13 What can we expect from Zenhub in coming years 16:30 What Zenhub brings to the table 17:45 Pivoting your brand in the SASS community 19:44 The future of AI 24:41 Outro Follow Pivot & Pilot: Instagram:   / pivotandpilot​   Facebook:   / pivotandpilot   LinkedIn:   / rebeccarochon   Tik Tok:   / pivotandpilot   Learn more about us on our website: https://www.pivotandpilot.com #PivotandPilot #PackagingDesignAgency #P&P #PivotandPilotCreative #RebeccaRochon #AlejandroQuinteros