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The book is available here: www.howtosellfoodsafety.com If you are a food safety professional, you need to know your true role in the Food Safety story. In this story, you'll find villains 🦹🏻♀️, victims, heroes 🦸♀️, and guides. Learn the 3 1/2 steps that work for me and will work for you to persuade people to support you. This videos series will briefly introduce some of the key points of the book. Dive into the power of stories and the importance of different roles that are common in successful narratives. You need to use a great narrative to get Top Management and your team's buy-in. Ever thought, “I’ve explained; they know what to do; there’s nothing more I can do!”? Welcome to the “excuse trap.” Let's take take our knowledge and impact to new heights 🚀 by hitting that SUBSCRIBE button on my YouTube channel. With your support, we'll reach 5000 subscribers and then I will have no excuse left 🤪.