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Social Media strategist Starr Hall offers ideas and insight on how local businesses can use social media to impact their brand. Drawing from her experience working with companies like Sprint, UPS and Samsung, Starr generates and applies new strategies and ideas for business big and small. Through her worldwide speaking tours and popular books -- TheSocial Wave: Why Your Business is Wiping Out With Social Media and Get Connected: The Social Networking Tool Kit For Business -- Starr has created a digestible diagram of the new "social" order for thousands of business leaders, entrepreneurs, corporations, and individuals. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)