Growth Files #1 | Tactics for AEO & GEO - B2B Manufacturing скачать в хорошем качестве

Growth Files #1 | Tactics for AEO & GEO - B2B Manufacturing

In Growth Files #1, we sit down with Stephen from Schneider Electric to unpack what AEO and GEO really mean for B2B manufacturing, and how “AI answer engines” are changing discovery, shortlisting, and purchase influence. You will learn how manufacturers can: -Measure brand visibility inside AI answers using prompt-based testing -Improve how AI systems access and cite your product and support content -Win citations where it matters most: third-party sources and distributor ecosystems -Prepare for the operational shift this creates across marketing, sales, and channel teams Key topics covered: -Why AI visibility is about being cited and recommended, not just “ranking” -How to test your market position with prompt libraries across the customer lifecycle -What needs to change on your site (content formats, accessibility, findability) -The 80/20 reality: most citations come from outside your domain -Distributor alignment, support content, and post-purchase use cases KPIs that will matter: citations, recommendations, and routed visits Guest: Stephen (Schneider Electric) – Digital Customer Experience and eCommerce leader, and part of AI + marketing innovation initiatives. Subscribe for more B2B growth playbooks from CommerceShop. New episodes and clips every week. LinkedIn:   / commerceshop   CommerceShop: https://thecommerceshop.com/ Disclaimer: This episode is for informational purposes only.