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Florida and New York are massive markets — but they’re still early. Everyone’s fighting for attention, trust, and long-term positioning. So how did The Flowery rise to the top and become the go-to partner for the industry’s premier brands? 710 Labs. Wizard Trees. Preferred Gardens. Doja Pak the list goes on. These brands are some of the most sought-after names in the entire cannabis industry. They drive traffic into the store, signal trust with customers, and are built on quality and brand recognition. This week we sit down with Ilya Shmidt, of The Flowery, to uncover how his team became the trusted home for the most influential names in cannabis — and how they're scaling that same trust across Florida and New York. In this episode, we dive into: • How The Flowery earned partnerships with the industry’s top-tier brands • The systems behind scaling quality and consistency at retail • Why New York’s market share shifted fast — and what’s next in Florida "Why the Industry’s Premier Brands Choose The Flowery — and What’s Coming Next in New York & Florida ft. Ilya Shmidt" Simplecast: https://the-dime-177afd40.simplecast.... Spotify: https://open.spotify.com/episode/3jNg... Apple: https://podcasts.apple.com/us/podcast... Chapters 00:00 - 01:07 Introduction to Flowery and Ilya Schmidt 01:07 - 02:41 Ilya's Journey into the Cannabis Industry 02:41 - 05:07 Building Brand Partnerships in Cannabis 05:07 - 06:01 The Vetting Process for Brand Collaborations 06:01 - 10:30 Vertical Integration in Cannabis Production 10:30 - 12:51 Collaboration and Knowledge Sharing Among Brands 12:51 - 13:06 Creating Unique Cultivars and Market Disruption 13:06 - 14:59 Learning from Other Industries 14:59 - 18:05 Balancing Brand Visibility and Shelf Space 18:05 - 22:54 Expanding into New Markets like New York 22:54 - 29:42 Navigating the Cannabis Market in New York 29:42 - 35:00 The Importance of Education in Cannabis 35:00 - 39:01 Emerging Brands and Market Trends 39:01 - 42:56 Lessons Learned in the Cannabis Industry Guest Links: / theflowery.co / floweryflorida https://www.linkedin.com/company/the-... Our Links Bryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry. 8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime has a New Website. Shhhh its not finished. The Dime is a top 50 Cannabis Podcast Sign up for our playbook here: https://www.8threv.com/monthly-report/ 🎥 YouTube: The Dime 📸 Instagram: The Dime