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Limerick Going for Gold

Limerick is 'going for gold' as Ireland's cleanest city with the announcement of a major campaign to encourage businesses, community groups and individuals to improve their areas in a bid to make the city litter free. Limerick City Council in association with the JP McManus Charitable Foundation is asking you to play your part by announcing that €50,000 will be provided to help communities go the extra mile with the launch of the Going for Gold campaign. Born out of the success of last year's Community Challenge, the Going for Gold campaign was launched today (Monday) at City Hall by Mayor of Limerick, Cllr Jim Long; businessman JP McManus and representatives from the communities taking part in the event, along with pupils from St. Mary's Boys and Girls National School Going for Gold will consist of three separate categories including City Centre Businesses, Tidy Towns 2012 Entrants and Environmental Grant recipients/Individuals. All will be eligible to compete for the €50,000 Going for Gold prize pool to spend on improvements in their local areas. The Going for Gold campaign begins now. We need to get Limerick looking good for the Tidy Towns judging during June and July. Register your interest on our facebook page www.facebook.com/limerickgoingforgold or email limerickgoingforgold@limerickcity.ie or call 061-407225. Additional details are available on www.limerick.ie/goingforgold. Participating communities will be interviewed on Limerick's Live 95FM over the summer months and will also be featured in the Limerick Leader newspapers. The Limerick Post newspaper is also supporting the initiative. • City Centre Businesses - The City Centre Businesses category is being spearheaded by the Limerick City Business Association which has entered the 2012 Tidy Towns competition for the first time with the aim of Limerick winning a gold award within 3 years. • Tidy Towns 2012 Entrants -- Approximately 25 entrants from Limerick city and the the environs of the city (currently in Limerick Co Council area) as part of an initiative with Limerick County Council's Community and Enterprise section. • Community Groups/Individuals -- Communities and individuals across the City are welcome to get involved. Everyone can play their part! If you or your neighbours want to spruce up your local area, Going for Gold clean-up kits are available from Limerick City Council. Welcoming the campaign, Mayor of Limerick, Cllr Jim Long said every citizen in Limerick should make Going for Gold their top priority this Summer. "To prevent litter in our city we all need to look to our own habits and ask ourselves -- Do I throw litter on the street? Stash sweet-wrappers in hedges? Stub out cigarette butts outside shop, restaurants or bars? Or do I put my litter in a bin. The only way to solve the litter problem is for each of us as individuals to change our behaviour and put our litter in a bin," said Mayor Long. "This is a wonderful campaign which will make a real difference to our environment and we are once again truly grateful to JP for coming on board to support our efforts to make Limerick truly litter free." JP McManus said as a proud Limerick man he wanted to support and be involved in the 2012 Going for Gold campaign. "Like the Tidy Towns concept, Going for Gold is a simple but powerful idea where people can make a difference to their own area and make it a better place to live, work and visit," he said. "The JP McManus Charitable Foundation is delighted to provide local communities here in Limerick city with an incentive to get together, improve their own areas and enjoy and reap the benefits that participation can bring. We want to assist in the creation of a cleaner city in Limerick and the JP McManus Charitable Foundation has committed a sum of cleaner city in Limerick and the JP McManus Charitable Foundation has committed a sum of €150,000 in support of the cleaner city initiative for the entire year of 2012."