How Off Hours built NY's most consistent cannabis brand through live rosin and GMP precision скачать в хорошем качестве

How Off Hours built NY's most consistent cannabis brand through live rosin and GMP precision

On this sunset sesh, David Belsky sits down with Brian Lane, Co-Founder of NOWAVE, a cannabis processing company based in Rochester, New York. Since 2019, NOWAVE has grown to 100 employees and operates out of a 32,000 square foot facility they own, producing three primary brands: Off Hours, Weed Water, and Lucy. Brian shares his journey from 30-year cannabis consumer to industry leader, and dives into how: 🔸 Only 17 out of 70 hemp processors got GMP certified in New York, giving them a massive competitive advantage in adult-use 🔸 Their nanotechnology approach uses 150 nanometers for faster, more consistent product absorption than traditional edibles 🔸 The Empire Cannabis Manufacturing Alliance helped shape regulations, including changing serving sizes from 5mg to 10mg 🔸 New York's regulatory framework has created almost 600 brands, more than any other state, this early in legalization 🔸 Consumption lounges and municipal opt-ins are critical bottlenecks preventing New York from reaching $5 billion in sales 🔸 Federal rescheduling momentum from both parties could revolutionize banking access and interstate expansion opportunities . . . Subscribe to our channel and stay informed on the ever-changing world of cannabis: https://youtube.com/flowerhire?sub_co... Connect with us! LinkedIn: LinkedIn.com/flowerhrie Instagram: @flowerhire Interested in joining the cannabis industry? Check out our jobs page! https://flowerhire.com/join-a-team/ Looking to hire top talent for your company? Get in touch! https://flowerhire.com/build-a-team/ For direct inquiries, email us at: [email protected] About us: We are trailblazers, committed to the transformative power of the plant to unlock economic opportunities and empower a hopeful and change-inspiring future. Founded in 2017, our team of experienced talent and recruiting professionals are dedicated to helping companies build, scale, and retain world-class teams. We partner with cannabis companies – at any stage of their growth – to provide high-touch services, including retained and embedded search, strategic talent management, and comprehensive HR advisory, while empowering individuals to succeed in crafting their cannabis career. Our advisory practice guides cannabis companies to strategically improve their human capital processes for compliance, performance management, retention, compensation design, and other specific needs of each company. We are FlowerHire. Talent in Cannabis™