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This week Dave is joined by Joanna Crishock, VP of Digital Merchandising & Operations at Ahold Delhaize USA. She shares how she’s helping iconic brands like Food Lion, Stop & Shop, Giant Food, and The Giant Company stay agile, customer-focused, and digitally connected. From her early days in consumer insights to leading omnichannel strategy across merchandising, operations, and retail media, Joanna brings a powerful “why-first” mindset to every challenge. Dave and Joanna discuss: • How to bridge retail media and merchandising teams • What true customer-centricity looks like in digital retail • Why asking why is the key to better strategy and collaboration • How Joanna’s team helps brands deliver personalized, seamless experiences • What makes AD USA’s retail media offering stand out Plus: from Halloween treat planning to back-to-school dinners, why the best retailers solve for real life, not just transactions. To find out more about AD USA's retail media and full-funnel omnichannel capabilities, reach out to a member of their sales team at ad.retail.media.sales@aholddelhaizeusa.com (mailto:ad.retail.media.sales@aholddelhaizeusa.com) Connect with Joanna on LinkedIn ( / joanna-crishock-1216085 ) Follow Beyond the Shelf on LinkedIn ( / beyond-the-shelf-podcast ) Learn More about It'sRapid (https://itsrapid.ai/) Get the It’sRapid Creative Automation Playbook (https://itsrapid.ai/creative-workflow...) Take It’sRapid’s Creative Workflow Automation with AI survey (https://www.proprofs.com/survey/t/?ti...) Email us at sales@itsrapid.io (mailto:sales@itsrapid.io) to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com (https://mixaund.bandcamp.com/) Producer: Jake Musiker