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Business Model Generation

A business model describes the rationale of how an organisation creates, delivers, and captures value Not the typical strategy or management book. Designed to convey the essentials of what you need to know, quickly, simply, and in a visual format. Examples are presented pictorially and the content is complemented with exercises and workshop scenarios you can use immediately. Rather than writing a conventional book about business model innovation, the authors have tried to design a practical guide for visionaries, game changers, and challengers eager to design or reinvent business models.