Lead With Empathy: Strong Intros Meet Your Reader Where They Are in The Very First Sentence скачать в хорошем качестве

Lead With Empathy: Strong Intros Meet Your Reader Where They Are in The Very First Sentence

Adrienne covers the concept of "leading with empathy" in writing. We learn from the examples: 1. Empathy means using 2nd person and speaking to the reader with "you". 2. Being "straight up" means transparency, kind honesty, acknowledging reality, and the hot tips. 3. Sometimes the most compassionate thing we can do is get to the point and use plain language to explain it in understandable terms. 4. Using smart brevity to deliver more information in less space. Empathy is about finding the emotional thread that all readers, regardless of their demographics, may be feeling in that moment and addressing it through the content. An empathetic lead-in provides the promise of relief: The feeling of knowing that you can confidently move to the next step. Empathy includes: -Transparency - the answer up front with kind honesty (straight up). -Address emotional state without naming it. -Sentiment matching the sensitivity or heaviness of the topic. -A fast, comprehensive, answer. Sometimes the most supportive thing we can do is get to the point. -Nonjudgmental; Avoids condescension. Empathy =/= Pity Empathy =/= Labelling the emotion