The Final Few Hours of the ITV1 "Celebrity" idents (1/11/2004) [RECREATION] скачать в хорошем качестве

The Final Few Hours of the ITV1 "Celebrity" idents (1/11/2004) [RECREATION]

Credit goes to TV Ark, All Star Archive Videos, ‪@dragonarchive‬, AVID, ‪@MrSocktag3‬, ‪@thisisfivefortvworld‬ and ‪@MattiDVHS‬. Plus, this video is inspired by [bluefrog]. Source from Media Week (27/9/2004): ITV is to ditch its celebrity idents as it rebrands ITV1 to coincide with the launch of its new "digital family". For the past two years the broadcaster has used a string of stars to promote its flagship brand during commercials, including the likes of Cat Deeley, Ant and Dec and Davina McCall. But from November 1 - the day of the launch of its new digital channel ITV3 - the idents will be replaced by a much stronger focus on the programming on ITV1 and its new digital sister channel ITV3, as well as ITV2. "The celebrity stuff has gone," said Bruce Dunlop, managing director of Bruce Dunlop and Associates, the company handling the branding for ITV. Dunlop argues that viewers are more interested in what programmes are coming up rather than looking at pictures of celebrities such as Cat Deeley. "Some of the celebrity IDs were OK as they were a good fit with the brand. Some of them were horrible," Dunlop said. "It's a bit like the dancers on BBC1," he adds. "I guess they make one or two people feel good about themselves, but what good do they do?" Dunlop, the man who before working with ITV was responsible for launching the brand strategy on Sky's multi-channel offering, said the new strategy involved idents which showed previews from shows coming up. "ITV's new stuff will be focused on keeping an audience," he said. "There will be a clip of what's coming in the next programme and the one after." ITV is also planning to carry more cross-promotional information, including on-screen details about forthcoming programmes on its digital line-up, to flash up on screen before shows have ended, to combat the threat of PVRs cutting out the promotions. It is the first time such crosspromotional activity during programming has been carried out on such a large scale. "There's a very realistic attitude on ITV1 within ITV," Dunlop said. "They realise that a lot of people, for example, switch over to EastEnders once Coronation Street has finished." "But if you can keep half a million viewers and get them interested in what's on ITV1 or what's coming up on the digital channels then it can have a significant effect on ratings. "This should be good news for sponsors and advertisers." ----- Once again, I tried, but we know you don't remember when the British free-to-air TV channel ITV1 (legally known as Channel 3) changes its logo on Monday 1st November 2004 after GMTV ends. So, this is a recreation. All sources from TV Forum (articles: "Bye Bye Celebrities" from September 2004 and "The Final Few Hours of ITV1 Celebrity Idents" from October 2004) and an article by Ian Quinn at Media Week.