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Choosing the right ideal client is one of the most important decisions you’ll make as a bookkeeper. In this video, I break down what I believe is the best type of client to go after — especially if you’re building or growing your bookkeeping business. I walk through: • Why cash basis businesses are usually the best place to start • The difference between cash basis vs accrual accounting (and why accrual adds more complexity) • Why service-based businesses are often the easiest and most profitable to work with • Why I personally like trades and professional service businesses • A real-world example of why e-commerce can also be a great niche • What types of businesses to avoid (highly complex or compliance-heavy industries) • Why businesses under 5 years old are often the best fit • The ideal size: solo business owners or teams with up to 10 employees or subcontractors The goal is to help you choose clients that are easier to serve, easier to price, and easier to scale — without getting buried in complicated accounting. If you’re trying to figure out your niche or refine your ideal client, this video will give you a simple framework you can use right away.