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Keynote Title: Eyeing the Web Keynote Lecturer: Steffen Staab Presented on: 18/09/2019, Vienna, Austria Abstract: For most people, the dominating sense they use to interact with the Web is their eye sight.However, web site providers do neither understand very well what users see when they look at their web site nor can they help the user to exploit her eye sight as an interaction modality. While eye tracking devices have become commercial commodity products, what has been lacking is the contextualized understanding of eye sight. Web browsers are almost unique software applications as they requirean (almost) declarative representation of the user interface. We have engineered solutions that map eye traces and fixations onto interface regions and interaction widgets.In the EU project Mamem we have used such mappings to facilitate hands-free Web interaction, especially for motor-impaired individuals. In collaboration with the company EyeVido, we use these mappings to mine user viewing behavior. We envision that eye sight will become a major interaction modality for the Web in the future, but for this we also suggest that Web browsers remain transparent, declarative-oriented applications that are so accessible and modifiable that we can develop methods that involve all our senses. Conference Website: http://www.webist.org/ Presented at the following Conference: WEBIST, 15th International Conference on Web Information Systems and Technologies