Kaplan & Haenlein Framework | Classifying Social Media Types скачать в хорошем качестве

Kaplan & Haenlein Framework | Classifying Social Media Types

In 2010, the digital landscape was the "Wild West" for businesses—explosive, chaotic, and largely undefined. This module breaks down the seminal Kaplan and Haenlein paper that created the very first map for this new world. We explore the fundamental definitions of Web 2.0 and User-Generated Content (UGC), and analyze the matrix used to classify platforms based on how "real" the interaction feels versus how much personal identity is revealed. Key Concepts Covered: The Hierarchy: Distinguishing between Web 2.0 (tech), UGC (content), and Social Media (platforms). The Two Axes: Classifying platforms via "Media Richness" (Social Presence) and "Self-Presentation" (Self-Disclosure). The 6 Territories: Defining Collaborative Projects, Blogs, Content Communities, Social Networking Sites, Virtual Game Worlds, and Virtual Social Worlds. The 10 Rules: Practical guidelines for corporate transparency and engagement in digital spaces. About The Deep Well Archive: I created the Deep Well Archive to digitize the insights from my Master of Science in Strategic Communication. These AI-narrated guides condense semester-long concepts into concise briefings, offering a graduate-level education for free. I curated these modules to help marketers, students, and founders build better strategies based on academic rigor. Disclaimer: This content is AI-narrated based on curated academic coursework. #MarketingStrategy #DeepWellDigital #SocialMediaTheory #KaplanHaenlein