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NKE stock is hitting 52-week lows after announcing that they expect sales to decline at a "mid single digit" percentage in the current fiscal year. The recent 20% drop in Nike stock has investors asking whether there's value to be had, or if this is a value trap. To determine that, we looked at some of the systemic problems in Nike's business such as their failed pivot into direct-to-consumer and the slew of high level staff departures. We also looked at the bull case for Nike stock including a 22-year track record of consecutive dividend growth and an extremely strong brand. RESEARCH PIECES USED IN THIS VIDEO: 1. Quantigence - A Dividend Growth Investing Strategy https://www.nanalyze.com/dividend-gro... 2. How to Build a Great Dividend Portfolio • How to Build A Great Dividend Stock Portfolio CHAPTERS: 00:00 Nike hits 52-week lows 00:35 Nike's strong brand 01:57 NKE stock news 03:35 Nike's failed pivot into DTC 06:38 Nike's financials 07:13 Nike brand recognition 08:41 Valuing NKE stock 10:03 NKE dividend 11:23 Talent problems 12:19 Conclusion ABOUT US: This video is brought to you by Nanalyze, a media and research firm founded by finance professionals with decades of experience. We share insights about #DisruptiveTechnology #stocks in a language that is future-proof and easy to understand. Read all the Nanalyze Premium articles you'd like for free! Sign up for a 30-day trial of our monthly subscription with no strings attached: https://www.nanalyze.com/subscription... DISCLAIMER: Our content is intended to be used and must be used for informational purposes only. It is very important to do your own analysis before making any investment based on your own personal circumstances. You should take independent financial advice from a professional in connection with, along with independently researching and verifying, any information contained within our YouTube videos or on our website, whether for the purpose of making an investment or otherwise. #NKE #nikestock $NKE #dividendgrowth #dividendstocks