How to sell global in 5 years? | Hair care industry ft. скачать в хорошем качестве

How to sell global in 5 years? | Hair care industry ft.

Can you build a niche and take over the world? Short answer: Yes. Long answer? This episode. In Lesson #4 of The FoundHers Podcast, we sit down with Anshita Mehrotra, the girl with curls disrupting the haircare industry. She breaks down what it actually takes to build a beauty brand from the ground up. From market research to funding to scaling - this episode is a playbook on how she turned a niche problem into a $6.81M+ business. Here's what we discuss: · Raising VC money & what really happens post-funding · Customer behaviour in the beauty industry · The gritty details behind expansion, sampling & distributors · Should your brand go full throttle on performance marketing? It’s curly, it’s clever, and it’s packed with insights! ‪@anshitamehrotra‬ , founder of ‪@fixmycurls‬ turned a personal frustration into a thriving brand, now spanning 11 countries in just 5 years. She saw the gap in affordable curly haircare in India and set out to change that with her brand - Fix My Curls. Fix My Curls is a curly & wavy haircare brand - made to help wavy, curly & coily people embrace their natural hair! Chapters: 00:00 Preview 00:54 Introduction 1:35 Forbes 30U30 2:49 How to apply for Forbes 30U30? 4:34 Building in a niche 7:27 How to pitch to VC's? 10:52 What happens after funding? 13:18 The biggest loss faced 16:34 Is performance marketing a myth? 21:20 Do customers care about sustainability? 24:21 What do customers value in beauty? 25:43 The new influencer: EGC 28:04 How does Q-comm help D2C brands? 31:19 How to scale your business? 34:11 Rapid Fire 36:50 Conclusion About the show: The FoundHers Podcast, hosted by StartInc, is a podcast for women in business. This is an unfiltered space where women founders and experts share the raw, untold truths of entrepreneurship. Instagram   / thefoundherspodcast_   https://startinc.in/podcast/ Hinal Mehta, Host   / hinalmehta15   StartInc   / startinc.in   https://www.linkedin.com/company/star... Anshita Mehrohtra, Guest   / anshiq   https://fixmycurls.com/ Gifting Partner for Season 2: Harkoi - A beauty brand solving problems for Indian skin & hair   / harkoi_life