How you behave as a prospect tells how you’ll behave as a franchisee! скачать в хорошем качестве

How you behave as a prospect tells how you’ll behave as a franchisee!

FASTSIGNS is careful about who they allow to become a franchisee. CEO Catherine Monson tells Dr. John Hayes that this is not a business where franchisees can create their own wheel; franchisees must implement the franchisor’s wheel. Unfortunately, many people don’t understand or accept that concept and franchisors need to weed out those folks. That’s why FASTSIGNS tracks the behavior of every prospective franchisee. Prospects are told, for example, to contact at least 25 existing franchisees as part of their due diligence. But some will contact one and say that’s enough. They’re ready to buy! But that’s enough for FASTSIGNS to turn down their franchise application because the prospect’s behavior is an early indication that they will not follow the franchisor’s system. Franchisees who fail to follow the franchisor’s proven system are most likely to fail themselves.