Customer Data Strategy for 2026 | The Performance Pod EP: 012 скачать в хорошем качестве

Customer Data Strategy for 2026 | The Performance Pod EP: 012

Customer data is no longer optional — it’s the backbone of modern performance marketing. In this episode of Performance Pod by APIDM, we deep dive into first-party customer data, privacy regulations, CDPs, CRMs, and how businesses should prepare their 2026 data strategy. From GDPR and global privacy laws to centralizing customer data, segmentation, automation, and real-world use cases, this episode explains how top brands use first-party data to scale growth without breaking trust. Whether you’re a digital marketer, performance marketer, business owner, or growth strategist, this episode will help you understand how to collect, manage, segment, and activate customer data responsibly and profitably. 🔍 In This Episode 0:00 – Why Customer Data Is Critical in 2026 0:58 – What Is First-Party Customer Data? 2:18 – Privacy, GDPR & Data Regulations 5:00 – Trust, Consent & Brand Reputation 9:15 – The Problem: Data Is Not Centralized 10:48 – Why a Centralized CDP Is the Future 13:55 – Automation, Data Quality & Cleanup 18:02 – Zero-Party, First-Party & Second-Party Data 24:04 – Using Customer Data for Better Advertising 30:44 – How Big Brands Use First-Party Data 32:02 – Final Thoughts & Key Takeaways 💡 What You’ll Learn   • What is first-party, zero-party & second-party data   • Customer data privacy, GDPR & global regulations   • Why centralizing data into a CDP or CRM is critical   • Data quality, segmentation & lifecycle management   • How big brands use customer data for personalization   • Using first-party data for ads, remarketing & predictive growth   • Avoiding common mistakes that damage trust & ROI 🚀 Stay Connected 📈 Subscribe for weekly deep dives on Performance Marketing, Digital Strategy, and AdTech updates. 💬 Drop your thoughts in the comments — how do you plan your campaign budgets? 🔔 Don’t forget to hit the bell icon for more marketing insights from APIDM. #Seasonalmarketing #BlackFridayTips #CyberMondayStrategy #holidaymarketing #PeakSeasonMarketing #digitalmarketing #performancemarketing #ecommercetips #marketingpodcast #apidm #marketinginsights #campaignstrategy #blackfriday #cybermondaydeals #MarketingPlanning #AdStrategies #MarketingAnalytics #PaidAdsTips #PerformancePod #marketingeducation