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Turning Negative Feedback into Positive Growth with Data. Overview: Consumer complaints are more than just grievances; they are a roadmap for operational improvement. In this Power BI Consumer Complaints Dashboard, I transform raw, unstructured feedback into a strategic tool for decision-makers. This project covers the entire data lifecycle—from messy data ingestion to high-level executive insights. Key Features: Trend Analysis: Tracking complaint volume over time to identify seasonal spikes. Root Cause Identification: Using a Decomposition Tree to drill down from high-level categories to specific product issues. Sentiment Scoring: Categorizing feedback by severity to prioritize urgent resolutions. Geographic Mapping: Visualizing regional hotspots to identify local service failures. Technical Highlights: Data Cleaning: Leveraged Power Query to handle null values and standardize complaint categories. DAX Measures: Developed complex calculations for Average Resolution Time and Month-over-Month (MoM) % Change. UX/UI Design: Created a high-contrast, intuitive layout (inspired by the Stunning Martin Store branding) to ensure accessibility for stakeholders. Social links : [https://payhip.com/ThinkAnalystMesh] Courses / ebooks: [https://payhip.com/b/svfAi] 🔍 What you’ll learn on this channel: ✔ SQL for Data Analysis (Beginner to Advanced) ✔ Power BI Dashboards & DAX Tutorials ✔ Excel for Data Analysis & Reporting ✔ End-to-End Data Analytics Projects ✔ Hackathons & Portfolio Projects ✔ Data Analyst Career & Roadmap Tips 📊 If you’re learning data analytics, switching careers, or building a portfolio, this content is for you. 🔔 Subscribe to learn SQL, Power BI, and Excel through real-world projects.