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Should you custom quote every video project, or should you establish standardized "video packages?" Personally, I PREFER CUSTOM QUOTES OVER STANDARD PACKAGES for my videography business because there's a large variety of videos that I'm currently producing. No two videos are exactly the same, so it's difficult to establish a universal standard. To save time, I would recommend you have a "pricing rate sheet" for yourself behind the scenes that you can refer to as you piece together a custom quote. Although you may not be able to create a universal standard for your pricing, you can establish price standards for the different services you routinely offer. Although I prefer custom quotes, PACKAGES ARE A GREAT OPTION FOR SOME VIDEOGRAPHY NICHES. If the type of videos you produce are replicable (i.e. wedding videos), then offering standardized packages would be a great fit for your production company and save you a lot of time. I hope this helps and, as always, drop any questions about starting and growing a successful video business in the comment section.