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Tiffany & Co - Love Without Limits (2013)

Although Tiffany used a male couple in their 2015 commercial (still before the SCOTUS decision), in 2013 this video was created by Matt Reamer, Karlin Lichtenberger and Blakeley Jones. It was an assignment for the VCU Brandcenter. They were asked to take a product traditionally geared toward a certain gender and reposition it for the opposite sex. They state: "As more and more states make the push to legalize gay marriage, a line of engagement rings for same-sex couples seemed not only necessary to us, but increasingly imminent. Same-sex relationships are by no means a modern day concept, they're just finally beginning to get the respect and acceptance they've always deserved from this forward-thinking generation. Love has no limits. And who better to tell this new, iconic love story than Tiffany & Co."