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In this episode of Gene East’s A-Grade Podcast, James Courtney sits down with Mark Sully — a seasoned FinTech sales leader with over two decades of experience selling into global banks and regulated institutions. From starting out in telesales cold-calling to landing multi-million-dollar “whale” deals, Mark shares the unfiltered reality of building a high-performance sales career. He breaks down the mindset required to succeed in long enterprise sales cycles, the importance of qualifying early, and how stakeholder management can make or break an 18-month deal. The conversation dives deep into: The lost art of cold calling and why resilience still wins Selling complex technology into Tier 1 banks Build vs. buy decisions in the AI era Transitioning from individual contributor to sales leader Why subject matter expertise now matters more than ever Managing pressure, performance, and family life in a high-stakes career Mark also shares practical advice for early-career sales professionals — from mastering methodology to building credibility, protecting your integrity, and staying front-of-mind in competitive markets. This episode is a masterclass in enterprise sales, leadership, and long-term career success in FinTech.