Kathie Johnson on GTM Strategy, Fractional Leadership, and Scaling with AI скачать в хорошем качестве

Kathie Johnson on GTM Strategy, Fractional Leadership, and Scaling with AI

Schedule a consultation call with MKG's Digital Marketing Experts: https://meetings.hubspot.com/a-davis3... Scaling marketing isn’t about adding more tactics. It’s about focus, timing, and discipline. In this episode, Kathie Johnson shares how she helps B2B SaaS and AI companies build go-to-market engines that actually scale. With leadership experience from Salesforce to Sitecore, she breaks down what separates structured growth from reactive marketing. We talk GTM clarity, verticalization, fractional CMO impact, and using AI with intention — not hype. If you’re scaling into your next chapter, this one’s for you.