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We invited Ms. Ria Rustagi, Founder and COO of Neuphony by Pankhtech on the 4th episode of Neuronified to discuss what is takes to build a successful neurotechnology startup. In this episode, we talk about finding your perfect cofounder, resolving conflicts, finding the product market fit, and the exponentially growing startup culture in India while contrasting it to the environment in Germany and USA. Neuphony, named one of top 30 startups to watch in India in 2022 by Inc42, is building India’s smartwatch for your brain and has taken up the mission of spreading mental health awareness across India. They are also setting up neurocognitive labs and wellness centers across India where anyone and everyone can go and track their brain activity. Go visit their page at to learn more @ neuphony.com Created by NTX India as a celebration of the neurotech field, #Neuronified will help demystify the topic for any amateur enthusiasts or professionals wanting to learn more. Timestamps: 00:00: Introduction 01:30: Working with your cofounder 02:20: Balancing a full time job and a startup 06:00: Finding your perfect cofounder 12:00: Resolving Conflict 14:00: Is pivoting away from your idea the right way to go in a startup? 16:00: The startup culture in India vs Germany 18:15: Are hardware startups on the rise in India 20:00: All about running a successful community funding campaign 30:20: Neuphony: What makes it stand out 31:00: Who is the ideal customer for Neuphony? 35:00: Neurotech Industry 5 years from now 36:00: Pain-points of the Neurotech industry 38:00: Neuphony is setting up Neurocognitive Labs and wellness centers all across India. Know more!! 39:00: Why do most devices fail? 42:40: Hiring at a startup. They are hiring!! 45:00: Learning from her mistakes 49:10: You heard it here first. (Surprise announcements)