Artist Management in the Music Business | Course Overview | Managers | Jim Horan | Berklee Online скачать в хорошем качестве

Artist Management in the Music Business | Course Overview | Managers | Jim Horan | Berklee Online

Download Your Free Music Business Handbook Now: https://berkonl.in/3XRrl9n Learn More about This Course: https://berkonl.in/2AJXuH6 This course is an in-depth exploration of the strategy behind effective artist management. Berklee Online instructor Jim Horan leads you through case scenario analysis, focusing on the key ingredients for successful artist management/artist relationships, in addition to approaches for growing and sustaining artists' careers. Underpinning this work is effective brand management and the development of the artists and their fan bases. You will also learn how and when to build out artists’ teams and how to leverage financing opportunities, such as crowdfunding, to jumpstart new projects. It is exceedingly rare that artists have a single income stream, so artist managers must be versed in all aspects of the industry to exploit opportunities that align with their artists’ goals. Artist Management in the Music Industry positions students to identify and leverage potential opportunities, while nurturing industry relationships and negotiating the most favorable outcomes for artists. By the end of the course, you will be able to: Create innovative, multidimensional plans to increase the chances of success for the artists with whom you work Execute effective strategies for brand management and cultivating fan bases Leverage opportunities in touring, recording, licensing, merchandising, and sponsorships that align with artists' goals Devise strategies for financing and making connections that support artists’ sustainability Build an effective team that coordinates and supports artists’ careers Evaluate important contractual and financial documents required in artist management and help negotiate the most favorable terms for artists About Jim Horan: Jim Horan has more than 20 years of experience in the music business as a record company executive, artist manager, consultant, and musician. He began his career at Rounder Records, one of the most revered independent labels in the country, where he rose to become the company’s Vice President and General Manager while working with artists such as Robert Plant, Gregg Allman, Steve Martin, John Mellencamp, Rush, Alison Krauss, Nathaniel Rateliff, and The Jayhawks. He has managed artists including the Grammy-nominated Americana band Della Mae and the acclaimed indie folk artist Marissa Nadler, and he serves as a consultant for domestic and international artists. He is also a singer, songwriter, and guitarist who has been performing for more than 25 years, most recently with the Boston-based country rock band, Georgia Overdrive. He holds a bachelor’s degree in English from the University of Connecticut. About Berklee Online: Berklee Online is the continuing education division of Berklee College of Music, delivering online access to Berklee's acclaimed curriculum from anywhere in the world, offering online courses, certificate programs, and degree programs. Contact an Academic Advisor today: 1-866-BERKLEE (US) 1-617-747-2146 (international callers) advisors@online.berklee.edu   / berkleeonline     / berkleeonline     / berkleeonline   Berklee Online | Berklee College of Music | Online Course | Music Business | Artist Management | Jim Horan | Rounder Records | Georgia Overdrive | Della Mae | Robert Plant | Alison Krauss | Gregg Allman | Steve Martin