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Performance Max Audience Signal Best Practices

Improve your Performance Max campaigns with effective audience signals! In this video, I break down the best strategies to set up audience signals and optimize your ROAS. We increase the profitability of eCommerce brands with Google Ads. Become a Growf client today 👉 https://www.growfmarketing.com Key Best Practices Covered: 1. Segment asset groups into higher ROAS (top 20% products) and lower ROAS (remaining 80%). 2. Create granular custom segments with specific keywords and competitor websites. 3. Use past data from previous purchasers and website visitors — this is the most important part. 4. Add interest-based targeting and fine-tune detailed demographics as you collect data. 🚀 Subscribe and hit the 🔔 notification bell for more insider tips and strategies! Want to take your business to the next level? Click here https://www.growfmarketing.com/contact 👉 Book a Consultation with our team today! ---------------------------------------------------------------------------------------------------------- Connect with my other socials: Facebook -   / growfmarketingcom   LinkedIn -   / growfmarketing   TikTok -   / joshinstone   Instagram -  / growf.marketing   Chapters: 0:00 - 0:29 Introduction 0:51 - 1:50 Overview of Higher ROAS and Lower ROAS Campaigns 1:50 - 2:45 Asset Group Segmentation 2:45 - 4:20 Custom Segments Introduction 4:20 - 6:38 Importance of Data in Audience Signals 6:38 - 7:18 Interest Targeting and Detailed Demographics Setup 7:18 - 8:26 Fine-Tuning Demographics Based on Insights #googleshopping #performancemax #googleads #marketingtips #ppcoptimization #searchcampaign #joshinstone