Chapter 3: Clinical What the Heck is a Business Case (And How Do We Use It)? скачать в хорошем качестве

Chapter 3: Clinical What the Heck is a Business Case (And How Do We Use It)?

Healthcare is a business. To get a new product approved in ASCs or Hospitals these days, you need a Clinical Case AND a Business Case. Most vendors we talk to struggle with business cases. How do we format it? How do we organize it? What the heck IS a business case, anyway? In this video, we discuss WHY we need to be SIMPLER, not DEEPER with the Clinical reasons a doctor or nurse wants our product. Mark Copeland, The Value Analysis Whisperer, teaches you all of the parts of a Business case, how to organize it and gives an example from a product that was MORE expensive but got it approved quickly! This course is a Value Analysis must-watch if you or your company struggles to get your new, innovative medical devices approved where your doctor and nurse customers want it. Perfect for the following audiences: Doctors Nurses Medical Device Sales Reps Medical Device Sales Leaders Business Development Training Departments CEO/Founders of Small Medical Device Companies. Want the slides? Email Mark at MCopeland@valueanalysisexpert.com Want to find out how you can hire Mark to work with YOUR company? Click here: https://calendly.com/mcope67/what-doe... ⁨@ValueAnalysisExpert⁩