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Lab With Leo #82 - Business and Second Life

Lab With Leo #82 - Business and Second Life: What works and what doesn't? Catherine Winters Virtual Worlds Marketing Consultant More and more real-world organizations are using popular virtual world Second Life for a variety of purposes: advertising, education, e-commerce, or for the novelty factor alone. Are these meaningful forays into the future of the internet, or simply companies playing around in virtual reality for its own sake? Catherine Winters (Catherine Omega in Second Life) shows some examples of real-world organizations' Second Life presences and explains what works and what doesn't — and why. Catherine discusses future applications of virtual worlds and explains why sometimes the best tool is the simplest one. RELATED WEBSITE LINKS http://www.CatherineOmega.com - Omega Point, Catherine Winters' blog http://www.SecondLife.com - Second Life website PRODUCTS SHOWN Second Life, virtual world developed and run by Linden Lab; access is free.