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"Should we have a blog on our website?" We get this question all the time from professional services firms. Yes. The answer is yes. A blog gives you a platform to answer real questions your clients are already asking, show off your expertise, and keep your site active, all of which help with search visibility… not to mention trust building with potential clients. Even Google has said just how important high-quality content is when it comes to ranking in search results. It’s looking at engagement, relevance, and freshness of content as critical signals for rankings. A #blog helps tick all of those boxes. If your website hasn’t been updated in months or you’re not publishing anything useful, Google notices. And your potential clients won’t notice you at all. Firms that blog get 55% more #website visitors and 67% more #leads than those that don’t. So yes, you should absolutely have a blog. If you need help building a blog that actually works, email us or follow us on #socialmedia.