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There's a trick they play, and it's only getting worse... || 🌏 Get Exclusive NordVPN deal + 4 months extra here → https://nordvpn.com/caranicolevpn It’s risk-free with Nord’s 30-day money-back guarantee! ✌️ ✏️ Check out my new newsletter, The Pop Finance Report: https://thepopfinancereport.substack.... !! Making money make sense—through media and pop culture. 🎥 More about this video: Ever wonder why a flight price changes when you switch devices? Or why your friend gets a better deal for the exact same product online? Welcome to the world of surveillance pricing — a growing tactic where companies use your personal data to silently charge you more than others. In this video, I break down what surveillance pricing is, how it works, and why it's quietly becoming one of the most disturbing trends in online commerce. From your location to your battery life to your perceived desperation, your data can shape your price tag — and not in your favor. We'll explore examples, FTC reports, and how this practice is not only bad for your budget but also fundamentally challenges the fairness that capitalism claims to stand for. Plus, I’ll share a few things you can do to protect yourself and push for change. Want more videos on money, media, society, and intentional living? Be sure to subscribe for more video essays! 🔍 Resources mentioned: FTC website: https://www.ftc.gov/ Surveillance Pricing FTC report: https://www.ftc.gov/news-events/news/... Surveillance pricing risks: https://phys.org/news/2024-07-surveil... Vice article on surveillance pricing and facial recognition: https://www.vice.com/en/article/surge... Robert Reich video on surveillance pricing with Lina Khan (@:Robertrich • The Shady World of Surveillance Pricing (F... Kroger's Surveillance Pricing: https://epic.org/krogers-surveillance... The Cut's article on how to combat surveillance pricing: https://www.thecut.com/article/how-to... 💌 Want to support the channel? Here are a few ways!: One-time donation: https://www.buymeacoffee.com/cara.nicole Join my Patreon: patreon.com/caranicole My Etsy (budget spreadsheets!): https://www.etsy.com/shop/FinancialFr... Subscribe to my newsletter: https://thepopfinancereport.substack.... 🎥 Check out some of my other videos! 🎥 Let's talk the 'Buy Now Pay Later' Trap: • Let’s talk the ‘Buy Now Pay Later’ Trap. Let’s talk the Golden Handcuffs Trap: • Let's talk the 'Golden Handcuffs' Trap. We've Normalized Owing Money to Everyone: • We Normalized Owing Everyone Money Time Stamps: 00:00 Secretly charging you more? How? 01:20 NordVPN! 02:26 how does this pricing trick work? 04:49 this isn't normal 06:42 how this destroys our finances 07:40 how this destroys our economy 09:01 what can we do? Keywords for some sweet, sweet metadata: surveillance pricing, dynamic pricing, personalized pricing, algorithmic pricing, price discrimination, digital privacy, data tracking, capitalism, consumer protection, FTC report 2025, facial recognition shopping, grocery store surge pricing, digital price tags, economic fairness, NordVPN, how companies use your data, online shopping tips, AI pricing, price optimization, tech and money, money and media, cara nicole video essay #videoessay #personalfinance #surveillancepricing