Katie Swindler - Life and Death Design - Itoday Summit 2020 скачать в хорошем качестве

Katie Swindler - Life and Death Design - Itoday Summit 2020

Katie Swindler / Life and death design Katie leads the experience strategy for Allstate online marketing products including the Allstate.com quoting experiences and My Account. Originally educated as a theatre director, she brings a unique perspective to digital work. She believes if brands wish to truly connect with consumers they must combine emotion and utility, storytelling and technology. Prior to joining Allstate, Katie was a UX Director at FCB Chicago where she was the UX lead on the 2016 global redesign of JackDaniels.com as well as leading experience design for many other clients such as Cox Communications, and Toyota Financial Services. #uxdesign #itoday #katieswindler 0:00 Intro 1:17 Design for humans 4:05 Stress 6:13 How to design for the human stress response: Harness 18:00 How to design for the human stress response: Suppress 23:58 How to design for the human stress response: Protect 30:37 How to design for the human stress response: Calm * * Itoday Summit is a worldwide online event extra special with original content and meaningful networking. Event organized by Design Sprint Ltd https://design-sprint.com/ https://itoday.ch/ Don't miss the talks from World class speakers: 🇨🇭 Alex Osterwalder & Yves Pigneur @AlexOsterwalder @ypigneur @Thinkers50 #InvincibleCompany https://itoday.ch/replay-pigneur-oste... 🇺🇸 Jake Knapp @jakek #designsprint https://itoday.ch/replay-jake-knapp/ 🇨🇦 Captain Paul Watson @CaptPaulWatson @seashepherd https://itoday.ch/replay-paul-watson/ 🇨🇭 Thomas Wiesel @wieselT https://itoday.ch/replay-thomas-wiese... https://itoday.ch/replay-thomas-wiese... 🇺🇸 Kai Haley @kaihaley #google https://itoday.ch/replay-kai-haley/ 🇺🇸 Surya Vanka @suryavanka #DesignSwarms https://itoday.ch/replay-surya-vanka/ 🇨🇭 Marc Gruber @MarcBGruber #innovation #epfl https://itoday.ch/replay-marc-gruber/ 🇺🇸 Katie Swindler @KatieSwindlerUX https://itoday.ch/replay-katie-swindler/ 🇸🇳 Rama A. Diallo @tilibogold @HarvardHBS https://itoday.ch/replay-rama-diallo/ 🇨🇭 Laila von Alvensleben @lailavona #mural https://itoday.ch/replay-laila-von-al... 🇨🇭 Jonas Vonlanthen @jvonlanthen #holacracy #agile https://itoday.ch/replay-jonas-vonlan... If you haven't already, subscribe to our Youtube channel: https://www.youtube.com/channel/UCmIj...