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In this episode, I sit down with Ryan Rottman, actor-turned-entrepreneur and co-founder of AthleteAgent, a company building what many now call the IMDb + CRM of global sports sponsorships. Co-founded with Aaron Rodgers, Athlete Agent is tackling one of the most broken problems in sports: brands don’t know how to find the right athlete, and athletes don’t know how to monetize beyond agents and legacy deals. This conversation goes deep into: How Ryan identified a gap no one in sports had solved What it takes to build the world’s largest structured athlete database Why AI-driven talent matching could redefine brand sponsorships And why this platform may become the operating system for athlete-brand partnerships globally Whether you’re an athlete, brand, agent, investor, or builder in sports tech, this episode offers rare, inside-the-machine insight into where sports monetization is heading next. Topics We Cover The exact moment Ryan realized Athlete Agent had to exist Building a database bigger than any agency or league system Strategic value of investors like Aaron Rodgers, Scott Boras, and RX3 How AI actually matches brands to athletes (beyond buzzwords) Scaling across 40+ sports including F1, MMA, cricket, and more Compressing weeks of sponsorship discovery into minutes Athlete Agent as the CRM + OS for modern sports sponsorship Direct-to-fan monetization: autographs, video messages, social posts What milestones matter before the next institutional round The 10-year vision for a radically more transparent sponsorship ecosystem #AthleteAgent, #Ryan #Rottman, #aaronrodgers #startup #NIL #sportstech #podcast, #athlete #sponsorships, #sportsCRM, #aisports , NIL brand #athletematching, #sportsdata, #creatoreconomy #sports, #pressplay #sportsstartups, #athletemonetization