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Welcome to FP&A Tomorrow, where we discuss financial planning and analysis, examining its current state and future prospects, with your host Paul Barnhurst. The title sponsor for this week’s episode of FP&A Tomorrow is Abacum, the leading mid-market FP&A solution trusted by hundreds of companies to eliminate the spreadsheet struggle. https://www.abacum.io In today’s episode, Paul engages in a conversation all about how FP&A and product can work together with three awesome guests Dara Goroff, Urvi Kapadia, and Navya Rehani Gupta. Dara, VP at I-CAR, leads education and credentialing for collision repair, known for innovative problem-solving in product management. Urvi, an FP&A Manager at NetDocuments, combines accounting and FP&A expertise to support tech ops and product teams. With experience across diverse industries, she focuses on strategic finance partnerships. Navya, Chief Product Officer at Peak, excels in product management, design, and analytics, leveraging a diverse background in engineering, finance, and entertainment to enhance customer experiences. Key takeaways from this week's episode include: : Here is a concise summary of the key points from the discussion: Good FP&A partnership with product involves seeing the "art of the possible", collaborating closely on pricing/bundling, and having FP&A understand the product value proposition and customers. Common challenges often include headcount/budget negotiations, risk aversion from finance, and short deadlines to provide information. FP&A providing strategic insights beyond just the numbers is highly valued by product leaders. Being involved early in the planning process and helping expose new growth opportunities is ideal. The week's discussion provided actionable insights for both product and FP&A professionals to build strong, productive partnerships. 📃Here are some relevant quotes from the episode about FP&A and product working together effectively: "I think it is delightful when my FP&A leadership also feels a really strong affinity to my customer because everything you do on the product side is to position your company to delight your customer…" Dara Goroff "Good partnership includes product and finance being aligned on what that future is, and FP&A asking the right questions. They're asking the five whys, and they're walking hand in hand, and the momentum that product team is building is actually in the right direction." Navya Rehani Gupta For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions. For AFP FPAC certification answer the questions and contact Paul Barnhurst for further details.