How BMW Sells Over 2 Million Cars Every Year: The Business Behind the Brand | Vikram Pawah скачать в хорошем качестве

How BMW Sells Over 2 Million Cars Every Year: The Business Behind the Brand | Vikram Pawah

In this fireside chat, we sit down with Vikram Pawah, CEO of BMW Group Australia, to discuss BMW’s journey, strategy, and evolution in the Indian market. He shares how BMW’s brand identity, rooted in driving pleasure, has shaped its decisions over the years, the challenges faced during the COVID-19 pandemic, and the strategic adaptations made to cater specifically to India’s luxury car consumers. Mr. Pawah explains the importance of offering fully loaded vehicles to meet Indian customer expectations, along with BMW’s approach to local manufacturing and its ability to adapt to changing government policies. He also highlights BMW’s proactive push toward electric vehicles (EVs), projecting strong adoption rates and discussing innovation through unique EV models. Finally, Mr. Pawah offers valuable career advice for those aspiring to enter the automotive industry and reflects on BMW’s relentless focus on innovation while staying true to its core brand values. Explore our programmes: UG Programme – https://mastersunion.org/ug-technolog... PG Programme – https://mastersunion.org/pgp-technolo... Follow us on: LinkedIn:  / mastersunion   Instagram:  / masters.union   Twitter:https://x.com/themastersunion/ Facebook:  / themastersunion   00:00 Trailer 01:20 Introduction 02:00 Challenges for BMW in the Indian Market 05:03 Winning India’s Aspiring Luxury Segment 08:47 Indian Consumer Behavior & Product Customization 10:56 Government Policy, Make in India & Regulations 13:20 The EV Luxury Market in India 19:19 What’s Driving EV Adoption Beyond Cost? 21:09 Sustaining Innovation in a Legacy Brand 26:54 Career Advice for the Auto Industry #mastersunion #FutureLeaders #BeginYourJourney #SeeYouInClass