Pricing As a Sustainable Competitive Advantage - Lisa Thompson - Executive Roundtable скачать в хорошем качестве

Pricing As a Sustainable Competitive Advantage - Lisa Thompson - Executive Roundtable

When evaluating levers for growth, pricing often comes in at the top of the list. Most materials executives have respect for an understanding of the importance of price. In fact, the literature on pricing is extensive and well-developed, ever since Tom Nagel’s breakthrough book “The Strategy and Tactics of Pricing”. And yet… many materials companies don’t build in pricing as a strategic competitive advantage. In this Roundtable we’ll explore why that is, what gets in the way, and what continues to make strategic pricing such a critical investment. In today’s economic climate, where global growth is on the wane, and volatility threatens profits, companies that can retain price are competitively advantaged. Yet many aren't prepared with sustainable pricing capabilities. Lisa and I discuss why companies short-change pricing capabilities, key success factors to effectively pricing, what organizations that price effectively look like, and how executives can chart a roadmap to improved pricing and profitability. She will illustrate those principles with examples from her 30 years helping clients build sustainable pricing capabilities. Lisa Thompson is Partner at Sturbridge Growth Partners, which she founded in 2016. She is a nationally recognized expert in pricing & profitable growth, having implemented groundbreaking price metrics and structures in multiple industries leading to increased close rates and higher margins for clients over her 3 decades as a consultant. Executive Roundtable for Materials Growth The Executive Roundtable is a network of materials industry executives who are focused on growth. The Executive Roundtable provides a forum to discuss issues and approaches vital to a thriving materials industry. Industries represented include: petrochemicals, industrial biomaterials, plastics & polymers, specialty materials. Register for membership: https://www.growth-arc.com/executive-... Growth Arc Advisors LLC - https://www.growth-arc.com The Executive Roundtable is hosted by Growth Arc Advisors LLC, a boutique management consulting firm helping materials industry business leaders implement the new thinking required for changing fundamentals. We’re experienced industry operators who know the old playbooks, their gaps, and the new pages required.