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In this episode, Scott and Jeff kick off a deep dive into Vision & Strategic Thinking, the first and most foundational domain of Executive Performance inside the TriMetric framework. They explore: What vision actually is (and what it’s not) How vision and mission relate—and why people constantly confuse them Why founders get stuck when these aren’t aligned How strategic planning works in families, marriages, nonprofits, and businesses alike This is a conceptual and philosophical episode—setting the foundation before moving into red flags and practical assessments in Part 2. 🧠 Key Themes & Insights 1. Vision vs. Mission (They’re Close—but Not the Same) Mission is the enduring driving force—the “why” that rarely (if ever) changes. Vision is a preferred future—where you are intentionally leading people next. Different frameworks define these differently, and that’s okay. What matters most: both must exist and be clearly articulated. “They’re almost inseparable—like yin and yang. You can’t really decouple mission and vision if you’re doing it right.” 2. Vision Is a Preferred Future, Not a Vague Idea Jeff describes vision as: Standing on a hillside Seeing a glowing destination in the distance Knowing there’s a difficult path in between Then planning the tools, people, and strategy needed to get there Vision gives: Meaning to the work Energy beyond a paycheck A reason for people to commit, not just comply 3. Strategic Planning Is the Bridge Vision alone isn’t enough. Strategic thinking includes: Anticipating obstacles Identifying required capabilities Choosing the right people for the journey Sequencing the path forward This is where vision becomes executable, not just inspirational. 4. Families, Businesses, and Organizations All Work the Same Scott and Jeff reflect on a shared realization: Strategic planning principles apply equally to: Marriages Families Nonprofits Businesses Leadership dynamics repeat everywhere because people are people. “Dealing with employees can feel a lot like dealing with kids—same need to be seen, validated, and led well.” 5. A Real Example: Business Freedom Advisors Using BFA as a case study: Mission: Helping founders experience freedom—in business, leadership, and life Vision (early): Serve enough clients to sustain full-time focus Vision (later): Create jobs, remove more burden from founders, and expand impact Vision evolves. Mission anchors. 🚩 What’s Coming Next (Part 2) In the next episode, Scott and Jeff will cover: Common red flags that signal broken vision or weak strategic thinking Founder behaviors that quietly derail teams Simple self-assessment questions to diagnose misalignment How to level-up vision from “good ideas” to real traction 🎧 Final Thought Labels matter less than alignment. If your mission and vision: Aren’t clear Aren’t connected Or aren’t lived out through strategy Your organization will feel it—long before the numbers show it.