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Is McDonald’s finally failing? In 2025, the Golden Arches are facing a historic collapse as US sales plummeted 3.6% and the "People's Union" launched a massive national boycott. The social contract that built the fast-food industry is officially dead. For decades, McDonald’s was the gold standard for affordability, but today, an $18 Big Mac meal is treated like a luxury item that lacks the luxury experience. In this "Behind the Label" investigative deep dive, we expose the "Great Loyalty Collapse" of 2025. We break down the brutal math behind the 3.6% sales dip and why loyal customers—especially seniors—are abandoning the brand over "Digital Barriers" and confusing app-only pricing. From "Soggy Matchstick Fries" to the medical reality of "Fast Food Syndrome," we investigate why millions of Americans are choosing community over corporate giants. 👉 WATCH NEXT: The Secret Ingredients in America’s Worst Bread: • 5 Famous American Breads You Should NEVER ... 👉 JOIN THE MOVEMENT: Subscribe to Behind the Label : / @behindthelabel-b Timestamps: 0:00 – The Death of the Affordable Meal 1:18 – Why a Big Mac Now Costs $18 2:45 – The 3.6% Sales Collapse Explained 3:50 – The "App Barrier": Why Seniors are Leaving 5:12 – Kitchen Secrets: Why the Magic is Gone 6:30 – CRITICAL: How Fast Food Spikes Your Stress 7:45 – Fast Food Syndrome & Senior Health 8:55 – The Labor Soap Opera: Staff Exhaustion 9:40 – The People’s Union: How to Join the Boycott Resources Cited in this video: *McDonald's Q1 2025 Earnings Report: Official data on the 3.6% U.S. sales decline and guest count drops. *The People’s Union USA (June 2025): Campaign details on the nationwide "Economic Resistance" and week-long boycott. *World Health Organization (WHO) Sodium Guidelines: Data on the projected 40,000 cardiovascular events prevented by salt reduction. *Placer.ai Foot Traffic Analysis (2025): Report showing the 2.6% decline in physical visitors to QSR locations. *Journal of Immunity (March 2025): Study on how high-fat "fast food" diets rapidly impair gut homeostasis (IL-22 protein reduction). #McDonaldsBoycott #BehindTheLabel #FastFoodCrisis #CorporateGreed #HealthAlert #BoycottMcDonalds #McCrisis ---------------------------------------------------------------------------- Disclaimer: For educational purposes only. Commentary is based on public ingredient data and represents personal opinion under Fair Use for criticism and education. I am not a medical professional; this is not medical advice. Always consult a professional and read labels before making dietary changes. Your health is your responsibility.