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Dr. Maggie Aderin-Pocock started her journey in Science Communication from the standpoint of wanting to encourage more youth (especially girls) to consider jobs in STEM (Science, Technology, Engineering and Mathematics). However, over the years her emphasis on youth has changed to include a much more general audience for three reasons. First, the older generation still has great influence over young people and, if you captivate the parents, the children will often follow. Second, STEM is very much part of our lives. To use it to its true potential, it is vital to understand its scope and limitations. Lastly, STEM practitioners need to be guided ethically and responsibly by the public, but to do this effectively society needs to be STEM literate. SUBSCRIBE to get more videos from WISE: http://www.youtube.com/WISEQatar?sub_... World Innovation Summit for Education (WISE) is an international, multi-sectoral and action-oriented platform for innovation in education that connects innovators, nurtures new ideas, and recognizes and supports successful initiatives that are helping revitalize education. For more information about WISE: http://www.wise-qatar.org Follow WISE on Twitter: / wise_tweets Like WISE on Facebook: / wiseqatar