Janardhan @ Gama скачать в хорошем качестве

Janardhan @ Gama

What will happen to priceless Indian brands once this generation is lost? We have seen legacy brands vanish without a trace. We have witnessed craftsmen of immeasurable skills being incapacitated by old age and the occurrence of the inevitable. We have seen an industry – the art of making nibs and the hand-turning of fountain pens included – quietly descending into decay, death, and despair. Once forced to remain small and not daring to look beyond their village boundaries, these legacy brands have not scaled up with time, yielding space to brash newcomers offering cobbled alternatives and cheap imports. Seldom have the masters parted with their art, refusing to divulge their closely guarded secrets, rarely willing to create a group of pupils. And to complicate matters manifold, actual family members, the next generation, are often not interested in picking up the family tradition as they seek more standard employment elsewhere. Thus, a ticking time bomb, as it were, is the problem that concerns the future of many legacy brands in India – brands that do not have much to look forward to in terms of succession. The subject being a sensitive one, not many people are willing to discuss it in the open, fearful of hurting sentiments. But that doesn’t make the problem go away, leave alone offering a way out. Prof K C Janardhan broached the subject with Pratap Kumar ji of Gama Pens on the sidelines of the Chennai Pen Show last month, when I had accompanied the Maestro on my annual pilgrimage to the refurbished Gama Store. What had followed was a very healthy conversation, but one that could not see a light at the end of the tunnel. Hope you people appreciate the finer nuances, the pregnant pauses as the two masters shared their views. Is it time that we work towards creating a fund that will gather the old Indian fountain pens, inks, pencils and stationery brands together and equip them with professional management, apart from infusing the much-needed capital that has traditionally plagued these mostly small businesses? Wont new management and capital inputs not only help keep our traditional craftsmanship alive, but also ensure investment in R&D something that has been a bane? Is it the only way to make Indian fountain pens, especially handcrafted ebonite pens carve out their rightful place in these tariff led global economic order? I do not have definite answers and therefore seek your inputs. Please write in and tell us what you thing about the question of succession? What, according to you, may constitute a way out? How can the industry come together to raise funds to ensure the upkeep of its past for its forays into the future? Please write in. Share your ideas so that we, fountain pen and ink lovers can rake our brains. And who knows?