Create a Successful Customer Acquisition Growth Marketing Strategy as a B2C Business скачать в хорошем качестве

Create a Successful Customer Acquisition Growth Marketing Strategy as a B2C Business

I’ve been lucky enough to work with some pretty cool B2C-based businesses focused on acquiring users, mainly through Performance Marketing (Social, Search, Affiliate and Display). And throughout that time, I’ve gathered patterns of how to make it easier and more systemised. Yes, lots of learnings (failures) along the way and in this video, I will elaborate on all my combined lessons in a lean/practical/distilled video. PS. Some of these concepts will apply well to DTC/B2B models too! I’ll discuss: The importance of having product market fit, before you even think about scaling user acquisition The strategy you can lay out for your B2C acquisition goals: identifying your ICP, market research and competitor analysis The different channels and subchannels (owned, organic/earned and paid) you’ll likely deploy marketing efforts in Case study of what metrics will matter if you’re a B2C/SaaS-based business Netflix (LTV, Churn and ARPU) and how to approach knowing your primary KPI Chapters 00:00 Introduction 01:06 Customer Awareness 02:34 Market Awareness & Competitor Analysis 04:48 Acquisition Channels and Tactics 07:26 Effective Use of Paid and Organic Channels 09:47 Owned Channels and Offline Strategies 12:50 Short-term vs Long-term Strategies 15:01 Analyzing Data and Metrics 16:09 Netflix Case Study 19:02 Conclusion Show Notes https://docs.google.com/spreadsheets/...    • How I Approach Omnichannel Growth Marketin...   Keywords: GrowthMarketing, DigitalMarketing, GrowthHacking, StartupGrowth, MarketingStrategy, Reforge #GrowthMarketing #DigitalMarketing #GrowthHacking #StartupGrowth #MarketingStrategy #Reforge 🎥 Subscribe to the Channel: https://bit.ly/4chHYBD 💎 Become a Futurist Marketer: https://futurist-marketers.pro/ 🙏 Support the Platform: https://bit.ly/3yBKRPI 🎧 Listen to the Podcast: https://pod.link/1756442938 📚 Join the Newsletter: https://newsletter.futurist-marketers... 💡 My LinkedIn:   / jonathanmilanes   🐥 My Twitter (X):   / jonathanmilanes   🚀 If you need a Growth/Performance Marketing Consultant: https://proverve.io/ Enjoyed and found value in the video? Why not subscribe and get first-hand visibility of all our new releases!