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90% of customers say how a company acts during a crisis reveals its trustworthiness. So how are you handling critical incidents? In this episode, "4 Tips For an Effective Critical Incident Response" with Skip MacAskill, VP, Critical Incident Center at Salesforce, he shares behind the scenes strategies for how we effectively manage critical incidents. From gathering the right information, defining key roles and processes, to effectively using the right tools for the job. Learn how we are seeing an average decrease of 24% in case resolution time here at Salesforce. Learn more on trailhead: https://sfdc.co/zdSfP Salesforce on Salesforce is a weekly series that reveals the best practices that run our business, as told by our teams. Subscribe and turn on your notifications for new episodes! Watch more and learn more on Salesforce+: https://www.salesforce.com/plus/serie... Learn more about Salesforce: Website: https://www.salesforce.com Facebook: / salesforce Twitter: / salesforce Instagram: / salesforce LinkedIn: / salesforce About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.